The Gap Changes Its Logo to…Guess What…Then Changes It Back

Gap migrates from its modern style serif to … the font formerly known as Neue Haas Grotesk. Story is here.

Thanks to Fran Hilario for spotting this.

HOLD THE PRESSES!

Apparently the Gap had a change of heart:

http://www.bizjournals.com/philadelphia/blogs/media/2010/10/gaps_new_logo_launched_then_loathed.html

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